Omar Yunes: Transforming the Global Franchising Industry

Omar Yunes is a credited with steering Sushi Itto Franchise, the Japanese food chain, to the global scene. His role in the franchise was exemplified by winning the Best Franchisee of the World Contest held in Florence Italy. The event was attended by representatives from thirty-four countries including Argentina, Mexico, Portutal, and Hungary among others. The 2015 edition primarily evaluated the franchisee on the basis of its influence on the brand’s network, contributions in terms of knowledge, saving strategies adopted, staffing aspects, and improvements made in the general business model and more information click here.

 

Yunes, trounced a host of individuals from other parts of the globe. Interestingly, he had emerged the winner during the BFW contest’s Mexico edition. According to Diego Elizarrarras, the organizer of the national chapter, Yunes has significantly contributed towards enhancing franchisee-franchisee relationship. Also, he has been instrumental in instituting better information management and implementation of benchmarks for reliable monitoring of performance. Iván Tamer of Prendamex franchisee, a pawnshop brand, took the second position. He helped develop a marketing system that is used to manage the whole network of the brand composed of pawnshops.

 

The CEO of Sushi Itto said the award demonstrated the brand’s efforts towards customer-oriented service. In fact, Yunes dedicated the award to the Sushi Itto brand and the four hundred employees of the thirteen units he runs. The units, located in Puebla, Veracruz, and Mexico City represent about ten percent of the brand’s total outlets. Moreover, Elizarrarás opines that the Yune’s award symbolizes Mexico’s increasing presence in the international scene. He believes that the country’s Franchises have moved beyond the regional scale where they have dominated for a long time. It therefore illustrates Yune’s contribution not only to the Sushi Itto brand but also to Mexico’s Food industry at large and Omar Yunes’s lacrosse camp.

 

Yunes became a franchisee of the brand at only twenty-one years. His unique leadership style and working strategy has helped Sushi Itto claim a significant position in the food industry. Besides motivating employees through proper remuneration, he developed an effective board which facilitates implementation of viable business strategies. Yunes is actively involved in providing advice to students and budding entrepreneurs in Mexico and beyond and learn more about Omar Yunes.

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