Desiree Perez: Dining at the Table of Men

When it comes to leadership in the global music industry, it is commonplace to hear the names of male figures in top positions. However, some women continuously defy odds and have been able to successfully carve a reputation for themselves through sheer hard work, experience and excellent management skills. One of these remarkable women is Desiree Perez, commonly known as Des Perez, and more information click here.



Desiree is the chief operating officer of ROC Nation and ultimately one of the most envied yet powerful women executives of our century. She is in the BillBoard’s 2017 Women in Music List as one of the most powerful executives in music among other powerful voices. Desiree Perez is a role model for women, coming out as a tough negotiator and shrewd business person. She has been a key feature in the success of some of the world’s renowned singers. She is also a close associate of Jay-Z who she has worked with throughout his career as a rapper and now as a business mogul and a performing artist, and


An Artful Negotiator

Desiree Perez is in charge of marketing and promotion, strategizing and coordinating music tours. It is through her abilities as a charismatic and confident business person and leader that the company has been able to sign the likes of J. Cole, Timbaland, Wale, Calvin Harris, and Shakira to produce music under ROC Nation.

She negotiated the $200 million Sprint investment in Tidal and also negotiated Rihanna’s deal with Samsung. The multimillion dollar Tidal deal paid off when Jay-Z’s 4:44 album was released only months later. Over the years, Desiree Perez has been able to help various other artistes amass a following and consistently do better, earning herself a reputation as one of the best negotiator and executive in the entertainment industry.


Her Personal Profile

Des Perez is also married to Juan Perez and continues to keep her private life confidential. The couple is in the Hova Circle of Influence that comprises investors and influencers in the music industry. With her ability to ward off the public from her private affairs and to put the artists on the forefront, Desiree is a force to be reckoned with, and Des Perez on Facebook.